CHAIN REACTION!
HOW SWIPING A VIP CARD LED TO A SUBSTANTIAL DONATION
Pets at Home run a VIP scheme that gives members money off offers etc. Each time a customer visits the store they swipe their VIP card and a percentage of the spend is credited to their chosen animal charity by Pets At Home.
At certain periods throughout the year the chosen charity gets a donation. We work closely with the Middlesbrough store and in the winter of 2014/15 with this donation we purchased a set of dog coats for all our dogs to keep them warm and dry when they went for their walks.
A volunteer then got all the coats lettered with ‘SARA’ on one side and ‘I NEED A HOME’ on the other. Each weekend this volunteer takes a different SARA dog to a caravan she owns for the weekend.
On one of these weekends she met up with a lady who turned out to be from a charitable trust.
Some time later we received a cheque for £5000 from the charitable trust.
On a later visit our volunteer went to the lady’s house to let her know how we had spent the money.
Some time later we received another cheque for £10,000 from the same trust. We are now one of their selected charities.
It just shows how unexpected things happen. From customers swiping their VIP cards, buying coats and a chance meeting to substantial donations.
